Ilocos Norte, La Union Link To Shore Up Tourism

May 12, 2021 JUST IN

BAGUIO CITY (May 12, 2021)— Ilocos Norte and La Union provinces launched Wednesday (May 12), the “I’m IN LUv”, a tourism marketing and promotions partnership geared towards expanding networks towards projecting an image for both tourism havens as safe and worthy travel destinations in the new normal.

The link promotes Ilocos Norte and La Union through tourism advertisements, online marketing, and travel and trade shows.

It also enforces local government collaboration by exchanging best practices in tourism promotions.

Ilocos Norte Governor Matthew Marcos Manotoc and La Union Governor Francisco Emmanuel Ortega III signed the Memorandum of Understanding via virtual zoom joined in by Department of Tourism Region I Director Joseph Francisco Ortega and TPLEx and NLEx Marketing executives.

“I am so glad to see that the Solid North is in full effect. This was our request so we are grateful, humbled, and honored that La Union was so hospitable and helpful.

We see La Union as an ideal partner because you are halfway, logistically, from Metro Manila to Laoag City and we not only want welcome people from La Union here in Ilocos Norte but we also want tourists coming and leaving Ilocos Norte to stop in La Union,” Manotoc remarked.

“May we all make sure that this is the launch of a continued relationship.
Of course, we do this with the end goal of helping the people who so badly need a boost, the economic stimulus that they need,” he continued.

Ilocos Norte’s Saud Beach in Pagudpud was hailed one of the top 25 most beautiful beaches in the world by an international travel magazine while La Union is recognized as a premier surf location in the country.

Artemio A. Dumlao