LA UNION FAIREST 2024 REACHES MORE THAN PHP4.8 MILLION SALES, BRING PROVINCE’S BEST TO METRO MANILA

November 30, 2024 Community Billboard

The highly anticipated La Union’s Fairest 2024 successfully showcased the best of the province’s local products at Shangri-La Plaza in Mandaluyong City from November 14 to 18, 2024, achieving ? 4,805,367.50 in total sales. The event, themed La Union’s Fairest 2024: Travel, Tourism and Trade Fair, highlighted La Union’s finest #TatakLUcal or Locally Produced Products, ranging from eco-friendly handicrafts and stylish home accents to Ilocano delicacies and unique souvenirs. The opening program on November 14, 2024, featured the unveiling of a La Union Art
Installation and lively entertainment that captured the province’s vibrant spirit.

The event concluded with a cultural show on November 18, 2024, celebrating the unity and creativity of kaPROBINSYAnihan. In her opening message, Gov. Raphaelle Veronica “Rafy” Ortega-David commended the overwhelming support for local Micro, Small, and Medium Enterprises (MSMEs), saying, “This event goes beyond showcasing products. It’s a platform for empowering our entrepreneurs and promoting the rich heritage of La Union.” The participating MSMEs also expressed gratitude for the opportunity to expand their market reach through the fair. They noted that events like La Union’s Fairest significantly contribute to increase their exposure to the consumers and connect them to a broader audience.

Over the five-day fair, visitors were full of praise for the event and the exceptional quality and diversity of products on display. For kaPROBINSYAnihan who are away from the province, the event offered a nostalgic connection to their home, while for first-timers, it served as an invitation to fall in love with La Union. La Union’s Fairest 2024 was made possible through the La Union PROBINSYAnihan of the Provincial Government of La Union (PGLU), the Department of Trade and Industry, Local Government Units, and MSMEs, with the steadfast partnership of Shangri-La Plaza. With La Union’s Fairest 2024 concluding on a high note, the PGLU continues to reinforce its commitment to supporting MSMEs and fostering pride in #TatakLUcal products while contributing to the growth of La
Union’s economy, and tourism and cultural promotion.

Geraldine B. Salazar-Lucero, PGLU-PIO