NEW SHDA LEADERSHIP ADDRESSES HOUSING BACKLOG, PRIORITIZE AFFORDABILITY

To establish regional chapters

BAGUIO CITY

The Subdivision and Housing Developers Association (SHDA), the country’s largest organization of housing and urban developers is set to implement strategies that prioritize affordability, innovation, and regional collaboration to create a more inclusive and sustainable housing industry. This developed after the SHDA unveiled its latest programs led by Architect Leonardo B. Dayao Jr., continues to be the Chairman, and newly elected National President Engr. Francis Richmond Z. Villegas.

“The housing sector is at a critical juncture, and SHDA is committed to driving meaningful reforms and innovative solutions to address the country’s growing housing challenges, said SHDA Chairman, Jr. Dayao in a press statement.
“ With the 2025–2040 Housing Roadmap as our guide, we aim to foster stronger collaboration with government and private stakeholders, promote sustainability, and empower our members to deliver quality, affordable housing to Filipino families.”

The group is set to establish new SHDA regional chapters – aim to tackle local concerns faced by developers in various regions. SHDA also plans to enhance engagement with sponsors and partners through expanded networking events and collaborative agreements, ensuring mutual growth and benefit for developers, sponsors, and stakeholders. Engr. Villegas for his part highlighted the importance of collaboration and grassroots support in achieving these goals. “Our primary focus for 2025 is sustaining SHDA’s collaborative partnerships with government agencies to continue lobbying for housing policies and initiatives.

At the same time, we are committed to bringing services closer to our members by empowering regional chapters and addressing grassroots concerns. These combined efforts aim to make housing more accessible and sustainable while fostering a deeper connection between SHDA and its stakeholders.” SHDA also pledged to support the government’s Pambansang Pabahay Para sa Pilipino Program (4PH), which seeks to eliminate the housing backlog within six years.

The association is working with public and private stakeholders to explore innovative solutions, including rent-to-own schemes and public housing programs, to cater to various segments of the population. Sustainability remains at the forefront of SHDA’s initiatives, with a focus on promoting climate-responsive designs, the use of indigenous materials, and green building technologies.

SHDA’s landmark achievements include the development of the Philippine Housing Industry Roadmap (2025–2040). It also successfully lobbied for the adjustment of the socialized housing price ceiling, resulting in DHSUD-NEDA Joint Memorandum Circular 2024-001. This policy increased the guarantee ceilings for low-cost housing to PhP4,900,000 and for medium-cost housing to PhP6,600,600, making homes more accessible to Filipino families.

Furthermore, it championed the inclusion of housing in the government’s Strategic Investments Priority Plan (SIPP) for 2025–2027. It provides incentives to private developers. Legislative advocacy also played a crucial role, with SHDA engaging policymakers to address issues such as the removal of the land conversion requirement and the regular adjustment of socialized housing price ceilings.

Primo Agatep/ABN

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