PAL’S CEBU-BAGUIO FLIGHT STOPPAGE FUELS AIRLINE DIVERSIFICATION EFFORTS

BAGUIO CITY

Mayor Benjamin Magalong remains optimistic on Loakan airport’s use for commercial flights despite Philippine Airline top management decision, stopping its Cebu-Baguio flight effective July 1, citing low passenger traffic. Mayor
Benjamin Magalong confirmed the development at the sideline in the kick-off activities of the 37th Cordillera anniversary celebration, highlighting the challenges faced by the airline industry in maintaining profitable routes during the rainy season.

However, he remains optimistic about the airport’s future, emphasizing ongoing efforts to attract new airlines and
diversify flight options. “We understand PAL’s decision, especially with the current challenges posed by the rainy season,” Magalong stated. “But we are actively reaching out to other airlines, exploring new routes, and showcasing Baguio’s potential as a year-round destination.” Despite the recent setbacks, Mayor Magalong remains confident in Baguio’s ability to attract new airlines and establish itself as a vibrant hub for air travel.

The city’s unique appeal as a cool mountain retreat, combined with its growing economic potential, continues to attract interest from both domestic and international carriers. Loakan Airport’s future may lie in diversifying its airline partners and expanding its route network beyond traditional destinations. The city government’s proactive approach in engaging with various airlines demonstrates its commitment to ensuring that Baguio remains connected and accessible to travelers from all corners of the globe.

The closure of the Cebu route will undoubtedly impact travelers who relied on the convenient one hour and 45-minute flights between the two cities. Alternative travel options via sea and land will significantly increase travel time, potentially deterring visitors and affecting business activities. PAL has assured affected passengers of full refunds and assistance, acknowledging the inconvenience caused by the route’s termination. The airline’s decision also reflects the broader challenges faced by the aviation industry in adapting to fluctuating demand and seasonal
variations.

Jasmin Alaia Legpit/UC-Intern

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