BE THE HAPPIEST CORDILLERAN!

November 1, 2024 Community Billboard

World – renowned tattooist Apo Whang-od is being considered to be one of the judges of the “Happiest Pinoy”
contest which is being relaunched by Cebuana Lhullier after the COVID pandemic to raise the country’s spirit. “The last few years have been challenging for all of us, but through it all, the unique Filipino spirit — the same spirit we celebrate in this campaign – remained unbreakable,” said Jean Henri Lhullier, Cebuana Lhullier’s CEO.

The Happiest Pinoy, now in its fifth edition, will include two Special Awards, Katutubo (TRIBO) and Happiest Ka-Cebuana. Whang-od is expected to judge in the TRIBO category, said Jonathan Batangan, the CLFI executive director. The Search for the Happiest Pinoy is a nationwide campaign of Cebuana Lhuillier that aims to rekindle the values of optimism, resilience, and hope in Filipinos amidst different life crises.

Cebuana Lhuillier highlights the positive aspects of obtaining quality and affordable micro-financial security, peace of mind, and, ultimately, happiness. The competition is open to all Pinoys aged 13 and above. In this edition, the categories featured include: Masayahing Gen-Z (Youth) Happy at 60 (Seniors) No Way Kapansanan (PWD) Inspiradong Champion (Manggagawa) Bagong Bayani, Hatid Sigla (OFW) Bibo sa Negosyo Proud as Pride (LGBTQIA) Creative Pinoy (Creative Arts)

The grand winner of Happiest Pinoy will receive P500,000, with category winners receiving P35,000 each. Special awardees receive P25,000. Batangan said that the last time they had the contest which was in 2019, they were able to
draw 800,000 “Now we’re targetting 1 million nominations,” he said.