PBBM PROMOTES ‘BAGONG PILIPINAS’ BRAND OF GOVERNANCE CAMPAIGN

July 30, 2023 Community Billboard

President Ferdinand R. Marcos Jr. has ordered the adoption of the administration’s brand of governance and leadership campaign, which calls for a deep and fundamental transformation in all sectors of society and government and fosters the government’s commitment towards the attainment of comprehensive policy reforms and full economic recovery.

In a three-page memorandum circular dated July 3, 2023 and signed by Executive Secretary Lucas Bersamin, the President directed all national government agencies (NGAs) and instrumentalities, including government-owned or controlled corporations (GOCCs) and state universities and colleges (SUCs), to adopt the “Bagong Pilipinas” campaign in their programs, activities and projects. The “Bagong Pilipinas” (New Philippines) logo was also approved.

“All NGAs and instrumentalities, including GOCCs and SUCs, shall adopt the ‘Bagong Pilipinas’ logo and incorporate the same in their letterheads, websites, official social media accounts, and
other documents and instruments pertaining to flagship programs of the government,” the memorandum stated. The “Bagong Pilipinas” campaign serves as the overarching theme of the
administration of President Marcos, characterized by a principled, accountable and dependable government reinforced by unified institutions of society with the objective to realize the goals and
aspirations of every Filipino.