SM BEARS OF JOY SPREADS CHEER TO CHILDREN IN NEED BEYOND THE HOLIDAY SEASON

January 20, 2024 Community Billboard

Children continue to experience brighter days, thanks to the heartwarming efforts of SM Supermalls through their annual SM Bears of Joy project. In collaboration with SM Cares and Toy Kingdom, this initiative encourages shoppers to extend the spirit of joy throughout the year by donating cuddly bears, bringing smiles to children. The continuous success of the SM Bears of Joy initiative is attributed to the generous support of customers and partners, ensuring that countless children experience joy and warmth throughout the year, extending beyond the traditional holiday season.