SM PRIME AND YOUTH POWER UP DOEs ENERGY CONSERVATION CAMPAIGN

July 1, 2023 Community Billboard

SM Prime Holdings, Inc., recently joined forces with the Department of Energy (DOE), the Presidential Communications Office (PCO), and the United States Agency for International Government (USAID) for the “You Have the Power” campaign. The initiative aims to encourage the public to adopt an energy-efficient lifestyle and instill a sense of shared responsibility for the
environment. The roadshow kicked off at SM City Baguio last June 23 and engaged with the youth
by featuring winning artworks from the DOE’s Digital Poster Making Contest, which were created by students from various schools in the country.

SM Prime’s business continuously allocates 10 percent of its capital expenses in features in its properties supporting these two advocacies, from rain catchment facilities to renewable energy sources and everything in between. The roadshow showcased SM Prime’s innovative green building design across SM Supermalls, which incorporates renewable energy, energyefficient building management systems, and electric vehicle charging stations. Ms. Rona Vida B. Correa, Regional Operations Manager of North 1, said that more than 50% of the energy consumed by SM Prime properties nationwide comes from renewable sources that is enough to power 260, 000 homes in a single day.

For its part, the DOE promoted renewable energy and sustainable transport by featuring solar panels and an electric vehicle display. On another pre-recorded message, Asst. Secretary Patricia
Martin of the Presidential Communications Office added, “The partnership between the Presidential Communications Office and the Department of Energy is one of the many steps we are taking to ensure that we meet the goals we are set out to do.” “You have the Power”, with this campaign, we directly involve the people by embracing energy efficiency, we unlock a multitude of benefits from mitigating climate change to promoting economic growth and energy security.”

“There’s truly an abundance of things we can accomplish if we do it as a nation in divisible. By promoting sustainable practices and energy efficient measures, we are paving the way for a brighter, cleaner, and greener Philippines.” The roadshow will continue in SM Lanang Premier, bringing the message of energy efficiency and conservation to more communities. SM Prime is also supporting the DOE’s campaign by playing energy efficiency and conservation infomercials by the
government agency on the public announcement systems in SM malls.