“Prioritize your safety during natural calamities by knowing what to do – and doing I.”
The Philippines has long been considered calamity-prone and vulnerable to disasters. In fact, it placed third among all the highest-risk countries worldwide, according to the World Risk Report of 2018.
1 A big contributor is the country’s geographical location and make-up. As an archipelago, the Philippines is composed of many small
islands and is surrounded by water. It is also located within the Typhoon belt and the “Ring of Fire” and between the Eurasian and Pacific tectonic plates.
2 Thus, natural occurrences such as typhoons, tsunamis, earthquakes and volcanic eruptions, are almost always a disaster waiting to happen – literally. Just recently, the Visayas and Mindanao regions suffered from the devastating effects of Typhoon Odette. Taal Volcano’s last eruption was only in 2020, and it affected more than 736,000 people.
3 Filipinos constantly experience a barrage of natural disasters, and yet, a study from the Harvard Humanitarian Initiative (HHI) in 2018 shows that 47.5% of all the respondents said they have not done anything to prepare themselves for a disaster within the past five years, and only 36% feel prepared enough.4
Still, there seems to be hope in encouraging Filipinos to start prioritizing their safety and investing in disaster preparedness. In the same
Harvard study,4 many of the respondents said if they had enough funds and resources, they would definitely be willing to prepare ahead.
This shows that, in spite of it all, Filipinos do want to be ready. So, what can we as individuals do to make sure that we are well-equipped when the next typhoon, earthquake, or volcanic eruption hits? The first step is to know your location well. Is it prone to flooding? How far away is it from the nearest volcano? Is it close to a fault line? All this information can be found with just a click of a button, thanks to digitalized documentation efforts led by the Philippine Institute of Volcanology and Seismology (PHIVOLCS) and the Department of Science and Technology (DOST). (Link: h t t p s : / /www.phivolcs.dost.gov.ph/index.php/gisweb-hazardmaps).
Once you have assessed your location’s vulnerabilities, now you can actively prepare yourself and your home for any incoming calamities. Check your house for any damages, and if it is made from materials that can withstand ground movement or strong winds. Keep a Go Bag with emergency resources accessible, both in your homes and places of work.
Finally, make it a habit to listen to the radio and the news for any updates, and monitor your local government unit’s social media for any announcements. Familiarize yourself with as many routes as you can to your nearest evacuation center. Schools, barangay courts, and even malls like SM Supermalls often open their doors to receive evacuees in times of crisis.
SM, as a responsible member of the community, has taken disaster resilience as a necessary investment to help ensure that our communities thrive. SM allots 10% of its capital expenditures to incorporate disaster-resilient features, of which installing water management design features is one of them. By ensuring that its investments, employees, tenants and partners are resilient, no Filipino will be left behind.
“It is simply not a matter of if, but when,” said Hans T. Sy, Chairman of the Executive Committee of SM Prime Holdings. “We already know
that there will always be another typhoon, another earthquake, another natural calamity. Our best bet to avoid personal losses and damages is to be ready for when it comes.”
April 19, 2025
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