BINGGRAE, KOREA’S NO. 1 ICE CREAM BRAND

March 1, 2024 Headlines

distributed widely by Nextrade Philippines, Inc., makes its debut at the Panagbenga Festival featuring a captivating float that celebrates the joy of sweet moments and playful poses. The campaign, “Practice the Pause. Do the Melona Pose.,” encourages individuals to embrace moments of relaxation and indulgence amidst the hustle and bustle of daily life. It encourages taking breaks, or “pauses,” to enjoy the delightful experience of Binggrae’s Melona ice cream. The float aims to evoke nostalgia and joy-reminiscing the carefree summer days spent savoring Melona ice cream.

Photo by Thom F. Picana