Ilocos Norte and La Union has renewed the Memorandum of Understanding for the “I’m IN LUV” marketing and promotions partnership dreaming to introduce additional markets, exchange new best practices, and create more opportunities for the stable recovery of tourism sectors in both provinces.
Ilocos Norte Governor Matthew Marcos Manotoc and La Union Governor Raphaelle Veronica OrtegaDavid signed the renewal memorandum on September 11, 2022 witnessed by Provincial Tourism Officers Aian Raquel and Arthur Cortez, Jr. of Ilocos Norte and La Union, respectively. Gov. Marcos Manotoc and Gov. Francisco Emmanuel Ortega III, kicked off the maiden launch of “I’m IN LUv” in 2021 as a pioneering effort in Northern Luzon to promote the local tourism industry, products, and resources of partner provinces as the country eases travel protocols in the midst of the “new normal.”
The new MOU is effective until December 2023. “We are very glad, we are very excited, and we look
forward to this ‘revenge tourism’ that they speak of. We’ve been seeing it already this year, and we look forward to further developing our tourism here in Region I at talagang naniniwala po ako na Region I is one of the underappreciated areas in the entire Philippines.
We have so much to offer,” Gov. Marcos Manotoc said. While Gov. Ortega-David is hopeful for a more productive partnership, saying: “Naniniwala po kami ni Gov. Matthew, kaya po ni-renew po natin itong MOU natin dahil marami na po tayong nasimulan, pero marami pa po tayong magagawa at naniniwala po akong mas marami pa pong oportunidad ang mabubuksan nito para sa ating kaprobinsiaan lalo na po sa sektor ng turismo sa Ilocos Norte at La Union.”
Ilocos Norte is known for its unique landscapes, iconic structures, and colonial architecture, while La Union is an in-demand surfing spot, a pioneer in agri-tourism, and a go-to for heritage crafts; and with the renewal of the MOU, both provinces are expected to boost this partnership by displaying marketing collaterals, conducting travel and trade shows, and conducting familiarization tours with travel agencies to develop collaborative tour packages, among others.
Taking a page from La Union, according to Gov. Marcos Manotoc, PGIN hosted the first-ever national surfing competition in the province called “SurfIN” from September 1 to 5, 2022 at Barangay Balaoi in Pagudpud town which successfully promoted sports tourism in the country and Ilocos Norte as the newest
surfing destination in the North.
“This renewal of our tourism partnership is not only for us to learn from you, but also for us to help La Union. We are very fortunate now that our President is from Ilocos Norte and we want that to be an impetus not just for Ilocos Norte but the whole Region I including La Union,” Marcos Manotoc stressed.
Artemio A. Dumlao/ABN