SAN JUAN, La Union

Tourists across the country and abroad are expected to flock to this coastal town -to experience its pristine beaches, world-class waves, and laid-back vibe. San Juan has long been a favorite destination for surfers and beachgoers alike, thanks to its consistent waves and picturesque beaches. The town has become synonymous with surfing in the Philippines, attracting visitors from all over the country and around the world.

“Yung mga aesthetic or parang mga magagandang area mga restaurants, mga cafes ayun mga gusto kong binabalikan dito, beach waves, yung surfing, iba yung pakiramdam kasi kahit na we’re in the new normal parang ganun parin yung feeling parang San Juan is still San Juan, La Union is still La Union,” said Earl, a local tourist from Manila. During a brief visit in the area, local businesses and
tourism operators were observed gearing up to welcome the influx of visitors, offering a variety of activities and services to ensure that tourists have an enjoyable and memorable vacation.

Surfing lessons, beachside dining, and nightlife are just a few of them. In an interview with Coast Guard Jeff T. Obaldo, his detachment is implementing measures adopted by the Local Government Unit (LGU) such as crowd management to ensure that tourist spots and businesses comply with safety guidelines. Obaldo added that Philippine Coast Guard have been in heightened alert since
April 2 to last until April 10. And responders from different barangays have been activated.

Despite numerous challenges, the town remains an attractive destination for those seeking a much-needed break from the stress and uncertainty in the previous years. Business operator as well as the local populace said that its town tourism industry is slowly bouncing back, and they are hopeful this period will bring a much-needed boost to their local economy, and help restore livelihoods affected by the pandemic.

Rayah Jahziel Tayag/ UB Intern/ABN

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