SM Baguio observes Earth Hour

SM City Baguio switched-off their lights for Earth Hour last March 25 from 8:30 to 9:30 PM to take a stand against the indiscriminate threat of global warming and make a commitment to a low-carbon lifestyle by switching off their lights.
Mall Manager Rona Vida Correa, Assistant Mall Manager Luz Lani Delovino and Alex Luis, Chief Environmental Monitoring Enforcement Division-CAR, led the launch of this year’s Earth Hour celebration at SM City Baguio. The icons representing the Cordillera Region lighted up and formed the shape of the Earth during the celebration, a depiction of the region’s people and culture communing with nature.
Using the simple action of turning off lights for 60 minutes to deliver a powerful message about the need for decisive climate change solutions, Earth Hour has grown in the past decade from a symbolic switch-off event in Sydney, Australia to the world’s largest open-sourced environmental campaign, catalyzing environmental and social projects with tangible outcomes, while mobilizing hundreds of millions of people in over 7,000 cities and 176 countries.
The Philippines has been championing the switch-off since 2008 and has topped global participation records from 2009 to 2012, earning it the title of Earth Hour Hero Country. Through the support of the Department of Interior and Local Government, the Leagues of Municipalities, Cities, and Provinces, the Metro Manila Development Authority, and other government partners, Earth Hour in the Philippines has always been a success with each year witnesses a growing multi-sectoral support system, proving that more and more Filipinos believe in the message of Earth Hour.
Since 2007, WWF and Earth Hour teams worldwide have harnessed the power of the movement to raise support and funds for access to renewable energy, protection of wildlife and their habitats, building sustainable livelihoods and driving climate-friendly legislation and policy. “Earth Hour is definitely more than just the symbolic switch-off,” stressed Atty. Gia Ibay, Earth Hour Philippines National Director, “as it aims to bring concrete solutions, at a time when the challenges of climate change and environmental issues are all too real, yet showing the power of collective climate action.”
SM’s celebration of Earth Hour encourages everyone to go beyond the hour and making it a habit to reduce their daily consumption of energy. Earth Hour is celebrated in partnership with the World Wildlife Fund (WWF) Philippines. PR / ABN

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